Public Invited to Meet Members of Main Avenue Area Redesign Project Team

Monday, August 25, 2014

The Twin Falls Urban Renewal Agency, the City of Twin Falls, and OTAK Inc. is encouraging the public to attend a community meeting on the Main Avenue Area Redesign. The meeting will be held 6 to 8 p.m. Wednesday, Sept. 3 at the Twin Falls City Council Chambers located at 305 3rd Ave. East.


The meeting will give the public its first opportunity to meet with members of OTAK and the Twin Falls Urban Renewal Agency, which will be working with members of the public to develop a master plan and preliminary design plan for the Main Avenue area in Downtown Twin Falls.


In April, the Agency announced that it would spend up to $17 million to replace and upgrade deteriorating infrastructure – such as underground utility lines, streets and sidewalks, and landscaping – in Old Towne and Downtown Twin Falls. The replacement of infrastructure, some of which is nearly 100 years old and too deficient to accommodate the needs of current and future businesses, will enhance the historic district of the City of Twin Falls for future development and revitalization.


The first step in the Main Avenue Area Redesign will be building on previous visioning plans to redesign the five-block area along Main Avenue between Fairfield Street and Jerome Street.


“This is a substantial investment and effort in terms of the knowledge and skills that will be combined to carry out the redesign project,” said Leon Smith, chairman of the Twin Falls Urban Renewal Agency. “The Twin Falls Urban Renewal Agency recently retained a diverse team that will be led by OTAK, which will include urban design and landscape architecture specialists, as well as civil engineering, economic development, and traffic experts.” 


The project team will introduce themselves at the community meeting and explain the project scope and timeline for the redesign project.  The team will show examples of their work on similar projects, including downtown revitalization efforts. The meeting will also provide a forum for the public to ask questions about the project and to share their ideas and vision for the Old Towne/Downtown Redesign Project.


The project will address the following:

•Potential redevelopment and revitalization opportunities

•Optimum solutions for parking, both on- and off-street

•Enhanced walkability and bicycling facilities

•Street and streetscape improvements, including intersections

•Sidewalk improvements, including  width and updated paving materials

•Landscaping, including street trees

•Street lighting and pedestrian lighting/accent lighting

•Wayfinding and signing for all modes (motorists, pedestrians, bicyclists)

•Public art opportunities

•Public gathering places/pocket parks

•Expanding and relocating water, sewer, gas, power, and telecommunication infrastructure to better serve existing businesses and redevelopment in the project vicinity


“We will work with community members and downtown stakeholders to facilitate the visioning process and deliver an exceptional design that honors Twin Falls’ heritage and improves the economic health of the downtown area,” said Mandi Roberts, Principal Planner with OTAK, Inc. “Our work will build on earlier visioning projects conducted in 2007 and 2008, and bring it down to the street level so that we can take the project from the engineering process to construction.”


The community meeting on Sept. 3 will be the first of several public events to gather community members’ ideas. Workshops are being planned for October and in early 2015 to engage the community throughout the project design process.


For more information about the Community Meetings, or to get involved in the Main Avenue Area Redesign, please contact Melinda Anderson, Executive Director of the Twin Falls Urban Renewal Agency, at or at 208.735.7240